Unilever is steadily gaining market share, boosting sales in fast-growing categories, lowering the cost of experimentation and improving its consumer engagement by doing more with less, CEO Alan Jope touted during the company’s investor day last month....
Monster Energy admits that Red Bull’s successful Summer Edition launch with 7-Eleven meant it lost market share in Canada during Q3 2014, due its distribution partner’s ‘conflicting priorities’.
PepsiCo was the biggest loser in US carbonated soft drinks in 2013, according to Beverage Digest, with worrying volume and market share loss data contrasting sharply with Monster’s stellar sales.